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Our Story
In the fall of 2020, co-founders Ari Roth and Ethan Cott created GateTVs to ease the burden of wanting entertainment in a college setting. It did not make sense that fridges and microwaves could be rented, but not TVs.
During the 2020 school year, Ari and Ethan worked behind the scenes surveying Colgate students, building a website, forming an LLC, structuring the business, and more. After lots of hard work, we received official approval from the school to start business operations in the fall 2021.
We did over 35 rentals during our first two semesters operating. TIA was impressed with our traction and supported us with a seed-grant. This allowed us to purchase more TV inventory ahead of time, leading to quicker delivery times for our customers.
Natalie Rong, a 2022 addition to the team as Creative Director, took our marketing efforts to new heights. By fall 2022, we grew our inventory to over 50 smart TVs, all of which have been rented out. We are excited about our momentum and looking forward to continuing to serve Colgate students.
Thank you for visiting our website!
Our Team
Ari Roth '24
Natalie Rong '24
Ethan Cott '24
Co-Founder, President
I’m a junior from Sudbury, MA majoring in Political Science and minoring in Economics. Outside of GateTVs, I hold leadership roles in the Colgate Investment Group and TAMID Group (consulting). After graduation, I aspire to channel my entrepreneurial spirit into a role in strategy consulting. I am passionate about cars and spend my free time researching them.
Ethan Cott '24
Natalie Rong '24
Ethan Cott '24
Co-Founder, Vice President
I’m a junior from Irvington, New York. I plan on majoring in Peace and Conflict Studies, with a minor in Sociology and Political Science. I’m involved in club hockey, club tennis, and the real estate club outside of this TIA venture. I aspire to work in business one day in the manufacturing and producing of apparel, hard goods, and accessories industry after my time at Colgate.
Natalie Rong '24
Natalie Rong '24
Natalie Rong '24
Creative Director
I’m a junior from Manchester, England, double majoring in Economics and International Relations. Within the Colgate community, I am involved with Colgate Women in Business (CWiB), womens’ club soccer, and often go to barre classes. After graduation, I aspire to work in consulting and go to business school after gaining professional experience.