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Our Story

In the fall of our freshman year, Ari and Ethan met for the first time to recap a math test we had just taken. Instead of talking Calculus, we found ourselves discussing our past businesses and a mutual desire for a better way to stay entertained in our dorms during the pandemic. By the end of lunch, we had created a business plan for Gate TVs and submitted an application to Thought Into Action (TIA).


When TIA accepted us, we got to work on the business growth and administrative tasks, such as surveying friends, building a website, designing a logo, forming an LLC, and more. We received official approval from the school started business operations in fall 2021.


We did over 35 rentals during our first two semesters operating. TIA was impressed with our traction and supported us with a seed-grant. This allowed us to purchase more TV inventory ahead of time, leading to quicker delivery times for our customers.


Heading into our fall 2022 rental season, we now have the support of Natalie, who serves as Creative Director. She is talented at marketing and incredibly visual. We are excited about our momentum and looking forward to continuing growing.  


Thank you for visiting our website!

Our Team

Ari Roth '24

Natalie Rong '24

Ethan Cott '24

Co-Founder, President


I’m a junior from Sudbury, MA majoring in Political Science and minoring in Economics. Outside of operating this TIA venture,  I am involved in the Colgate Investment Group and TAMID Group (consulting). I aspire to continue my work in entrepreneurship and business, while also exploring finance or consulting paths as well. I am passionate about cars and spend my free time researching them as well.

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Ethan Cott '24

Natalie Rong '24

Ethan Cott '24

Co-Founder, Vice President


I’m a junior from Irvington, New York. I plan on majoring in Peace and Conflict Studies, with a minor in Sociology and Political Science. I’m involved in club hockey, club tennis, and the real estate club outside of this TIA venture. I aspire to work in business one day in the manufacturing and producing of apparel, hard goods,  and accessories industry after my time at Colgate. 

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Natalie Rong '24

Natalie Rong '24

Natalie Rong '24

 Creative Director


I’m a junior from Manchester, England, double majoring in Economics and International Relations. Within the Colgate community, I am involved with Colgate Women in Business (CWiB), womens’ club soccer, and often go to barre classes. After graduation, I aspire to work in consulting and go to business school after gaining professional experience.

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